The students know the relevant design disciplines in context of the web. They are familiar with their perspectives, tasks and approaches. They know major terms and rules of different disciplines and are able to identify problems, tasks and challenges concerning design. Further more, they are able to discuss these issues within an interdisciplinary team.
The students are familiar with technical requirements in design context, with focus on web-based systems. They are able to analyze, argue, discuss and evaluate design concepts and variants. They know fundamentals on visual perception and they are able to decode and describe different visual contexts. They are able to define and to identify design objectives, and to put them into relationship with web-based systems.
The students have a basic knowledge of the historic background and the most influential protagonists of the different design disciplines in the past and present. On this basis they are able to generate forward looking and trend-setting concepts.
The students know how to measure the quality of concepts, layout, interaction and design. They are able to manage the creation of new concepts, designs or design adaptions as well as keeping that process in line with the given design objectives and the existing design context. They are aware of the consequences that prospective design related decisions have on internal and external appreciation of corporate-, brand- or product-identity. They are also able to put single design measures into context with broader objectives and their economical effects.
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